Have you ever seen a child reading the user manual of a toy, an apple or water bottle? Children have their own mechanism to find out how things work and how can be used. While growing up in the society children are losing these mechanisms. Business analysts should study and learn how children think, how they solve problems, how they make associations, how they are creative and try applying what they learn when accompanying the design of new products. What can a child teach us about how to design new things? What childhood techniques can we add at to our BA toolbox?